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FACEBOOK ROLLING OUT NEW PIXEL – TIME TO TAKE ANOTHER LOOK AT GROUPS

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Facebook is rolling out its "pixel" tracking to Facebook groups as well as its Pages. This allows marketers to measure how their community development on their groups creates engagement with their websites. Admins of the group will see website actions once this is rolled out to all groups and they choose to place the pixel on their website:

facebook-groups-pixel-600

 

For pharma marketers working with Facebook groups this technology will help them see the resultant actions on their websites.

 

Digiday

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