Klick Health

Facebook Messenger for Pharma: Part I

Senior Community Manager

in
Read More

Over a billion people use Facebook Messenger every month, and your brand should join them. Welcome to the first in a three-part blog series about FB Messenger and the many ways pharma can engage on the app. We’ll start with simple steps to begin your journey on the platform…

Less email. More messenger.

Emails arrived in 1972 and not much else has changed about the way we communicate with them. But with messenger app-use growing, it’s time for pharma to take notice. Facebook Messenger has 1 billion users on the platform every month and the preference for messaging as a form of communication is growing globally among consumers.

Facebook Messaging is cross-generational. 65% of Millennials prefer to engage via messaging over other methods of communications and other generations aren’t far behind. This makes it ideal for many target audiences.

 

FB susan1

 

So how can pharma play in this space? What steps can brands take towards Messenger integration?

The first step would be optimizing your brand’s Facebook page towards a better Messenger experience. If your brand already has a Facebook page setting up messenger is fairly simple. Majority of setup is opting-in to a few settings and creating a few custom pieces of copy.

Once you’ve changed the setting on your Facebook page to allow user’s to message your brand, you can choose a custom greeting, instant reply and out-of-office message. All of these settings help by letting the user know that you’re available to chat and will get back to them as soon as possible.

A Messenger strategy works best for brands who want to continue to build customer relationships and prolong the communications between customer and brand. This can easily be mapped back to a pharma CRM campaign, the main difference being that Messenger creates a dialogue verse a monologue. Messenger transforms the current unilateral experience customers have in emails and engages them in a conversation on the Messenger platform.

The next step: Email integration! Stay tuned for Part II of this series…

 

Klick Social Health: We’re Here to Help!

Contact your Klick Social Rep and they’ll get your started on a Facebook Messenger strategy.

More About the Author

Susan Sutherland

Susan Sutherland has been working in social media for three years now. When she isn't thinking up creative ways to write brand content she can be found helping with brand social media strategy or deep in social listening reports. Susan can take strategic insights and apply them to a brand's social media plan with ease.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.