Klick Health

Facebook First for Pharma

Senior Director, Social Media

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In the market of social platforms there is always a new “shiny object.” These can seem attractive when they are young and the growth percentages are high but marketers need to look carefully at their social projects’ fundamentals when crafting plans. Klick’s position is that most pharma and healthcare marketers will benefit from a “Facebook First” approach with other platforms getting attention, and budget, only after Facebook is fully leveraged.

In this report you’ll get an overview of the most popular social platforms and an in-depth analysis of:

  1. Why you should use a “Facebook first” approach
  2. What you can do on the platform

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More About the Author

Brad Einarsen

Brad is Klick's Senior Director leading the social practice. His group ensures that clients get the best bang for their buck on the social platforms.

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