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FACEBOOK BENCHMARKS BY INDUSTRY

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Back in August (remember the halcyon days of August? -Ed.) WordStream released data on 18 different industries and healthcare was in the mix. The data they measured was:

The post provided nice images of the data, but also provided it in table form so we created a more efficient, though less pretty, chart of the values:

 

wordstream-facebook-data-600

 

We calculated the rankings and we can see that Healthcare has a good showing in conversion rate at 11%. This ranked fourth in the list. This may indicate that Facebook is a good platform actions such as signing up for CRM programs, searching for doctors, or downloading doctor discussion guides. A visual of the rankings shows how it performed:

 

wordstream-facebook-ranking-600

 

WordStream

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