Klick Health

Digital opinion influencers are an untapped market for pharma


Read More

An article from two researchers says that HCP digital opinion influencers (DOIs) are distinct from traditional KOLs:

Based on our analyses for a range of pharma clients, we have found that DOIs and KOLs often exist in largely different universes, with little overlap. Typically, fewer than 20 percent of KOLs will also have a social media presence and just a handful will rank alongside DOIs in terms of online reach. In the patient world, this is to be expected as many DOIs are individuals as opposed to patient advocacy groups that would already be on a pharmaceutical company’s radar.

Also, these DOIs are concentrated with a small group of active individuals at the core:Marketers may want to take a look at the social channel for evidence of DOIs in their market and see how they map with known KOLs.

Source: PharmExec

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Sign up for the Klick Wire

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.