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Brands are annoying their followers away

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Social users follow brands. The latest data from Q3 of this year show:

The new report also shows how brands can lose followers. Some of the annoying things brands do on social that will get them unfollowed:

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Image adapted from Sprout Social report

As a contrast, however, some of the reasons that users will follow brands:

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Image adapted from Sprout Social report

The takeaway for health marketers is simply be authentic. Your information will resonate with your core audience. Don’t chase numbers if you’re in a niche market, just make sure you’re giving the right information to the folks who are actually interested.

Source: Sprout Social

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