Klick Health



Read More

Researchers used the 2018 Health Information National Trends Survey and found that 35% of the population watches medical-oriented YouTube videos. The researchers make the assumption that this activity is inherently bad for the patient (something we dispute, but whatever -Ed.) and seek to determine if better physician communication results in lower YouTube usage.

For what it’s worth, they did find a relationship but it’s difficult to determine the strength of it based on the report (someone with more stats than us could do it -Ed.). The researchers say:

In summary, we found that perceived patient-provider communication quality (measured on a composite scale and as individual items), age, race/ethnicity, and education were significantly associated with watching health-related videos on YouTube. Our findings are in line with previous studies showing poor patient-provider communication was associated with higher online health information seeking [6,60] and sociodemographic differences in use of social media platforms [8,61-63]. New findings are that higher perceived patient-provider communication quality is associated with lower odds of watching health-related videos on YouTube.



More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.