Klick Health

Authenticity can make or break a brand


Read More

This article talks about the long history of the quest for authenticity and the drivers that are leading consumers to value it so highly. The article offers six pieces of advice for marketers that translate directly to the social channels:

“Truth is so hard to find that when a company makes a mistake, owns up to it, and takes full responsibility, they may come out stronger than before,” she told CMO.com. “It burnishes their reputation because people are so shocked when institutions correct their actions.”

Source: CMO.com

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.