Klick Health

ADA attempting #IceBucketChallenge with #DiabetesDanceDare

Editor

in
Read More

The American Diabetes Association is looking to follow in the footsteps of the #IceBucketChallenge that provided over $220 million in windfall donations for the ALS Society worldwide. The campaign is getting off to a good start with organic participation by Usher but it remains to be seen if it really gains the traction that the ADA is looking for.

As of Sunday (Oct. 2) afternoon it looked like the Usher spike had died down with a peak of 2,167 mentions. At this time it remains to be seen if the three high-profile individuals that Usher called out will take the challenge.

biopharmadive-ddd-tweets

Social hashtag mentions from Sysomos MAP

When looking at campaigns like this it is important to recognize that the #IceBucketChallenge was not initiated by the ALS Society, it was a spontaneous action by a number of people including Pat Quinn, an ALS sufferer.

We wish all the luck to the ADA but at this point it’s essentially random whether the hashtag spark dies out or creates a firestorm of social activity.

Source: BioPharma Dive

This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire today!

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.