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A cornucopia of Facebook stats & a prediction for 2017


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When you're the biggest social network you don't need to be coy with your user numbers. Facebook sets the standard for accurate and relevant reporting. Some of the more interesting stats released during their Q2 investors call last week:

Mobile passes 1 billion daily users

User activity & other platforms

Ad inventory expected to plateau

David M. Wehner, Chief Financial Officer, highlighted that ad growth in US and Canada was 69% year over year. He also talked about mobile being 84% of revenue at $5.2 billion which was up 81% year over year.

In terms of cost, price per ad went up 9% while impressions went up 49% but this growth won’t continue:

Additionally, we anticipate ad load on Facebook will continue to grow modestly over the next 12 months, and then will be a less significant factor driving revenue growth after mid-2017. Since ad load has been one of the important factors in our recent strong period of revenue growth, we expect the rate at which we are able to grow revenue will be impacted accordingly. (source: Seeking Alpha)

Implications for pharma marketers

There isn’t much new in the story, it reinforces what we’ve known for years:

Source: Facebook Q2 Investors Call

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