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67% of Gen-X likely to purchase from a brand they follow on social


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The Q1 2017 report from Sprout Social shows that there are differences, and similarities, between the generations.

Similar: everyone’s on Facebook

Image adapted from Sprout Social report

Social connection tends to reflect purchases

Image adapted from Sprout Social report

Healthcare #3 in consumer engagement

In the Sprout Social ranking of industries healthcare comes in at only #13 (of 16) for brand engagement but at #3 for consumer engagement. Luckily for healthcare brands being unresponsive was actually the lowest reason for all generations to unfollow a brand.

Source: Sprout Social

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