The Q1 2017 report from Sprout Social shows that there are differences, and similarities, between the generations.
Similar: everyone’s on Facebook
Social connection tends to reflect purchases
Healthcare #3 in consumer engagement
In the Sprout Social ranking of industries healthcare comes in at only #13 (of 16) for brand engagement but at #3 for consumer engagement. Luckily for healthcare brands being unresponsive was actually the lowest reason for all generations to unfollow a brand.
Source: Sprout Social
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