A story in MM&M last week looked at 10 ways that healthcare companies can engage on Instagram. The examples can be grouped into:
- Corporate: talks about traditional corporate topics such as its people, conditions, and activities
- Condition: Corporate account talking about the company and the conditions in which it works
- Philanthropic: Corporate account talking about charitable activities (bicycle teams so far)
- Influencer: when the brand uses 3rd party, celebrity, accounts to amplify its messaging
- Branded: only used for OTC so far
- Unbranded: not in the MM&M article, but reflects a larger unbranded campaign such as #ActuallySheCan by Allergan
This article was a good excuse for us to update our Instagram list we use in the Social Media Best Practice report we put out annually with the DHC. We were able to add four accounts to our list and bring it up to 13 active, one defunct, and two likely squatters. Of the active accounts we have nine with data from Q1 2016. Ordered by growth they are:
When looking at absolute followers we get:
Stay tuned for the 2017 webinar and announcement of this year’s updated report.
Other stories from MM&M last week:
- Gilead to use dating sites, Tumblr, and Snapchat in Truvada strategy
- How can drugmakers tell better stories? Try Instagram
- Marketers take a new approach to lung-cancer campaigns, and why that matters
- Allergan to boost investment in DTC for Kybella
This story first appeared in the Klick Wire, delivered 7AM every Monday. Sign up to get the Wire today!