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US Digital ad spending approaches $60B, healthcare 2.8% of the total


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eMarketer is projecting US digital ad spending to be $58.61 billion in 2015, closing in on $60 billion. 22% is retail, by far the largest piece. Pharma and healthcare made the top 10 but only just, this industry segment is set to spend 2.8% of the total or roughly $1.64 billion.


Pharma and healthcare is similarly small on the mobile advertising side with 2.3% of the market and a spend of $660 million.

Other stories from eMarketer last week:

Source: eMarketer

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