In the latest installment from Adobe Digital Index (ADI) we can see the shift from desktop to mobile for SEM ad dollars. This is following the usage shifts we are seeing globally as users pick up the small screen for quick lookups and tasks rather than move to the traditional computer.
The takeaway is clear and consistent with long term trends… More activity is happening on the small screen and the usage of these devices is very different than traditional computers. Mobile optimized sites must be significantly different from traditional sites to give visitors what they want more quickly.
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