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IAB and PricewaterhouseCoopers published a report on the status of podcast advertising and it projects the industry to surpass $1 billion by 2021.



The podcast advertising channel is unique with long run times the norm; 58% of ads are 60 seconds or longer. It also harkens back to the golden age of radio with 63% of ads read by the podcast hosts themselves.

Healthcare-specific content is hard to come by, however:

If you’re a marketer looking for a channel with little competition this might be it. Beware, however, that since it is closest to radio in format metrics can be very difficult to come by.



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