Point of Care advertising has taken a bit of a hit over the past years with some trust issues surrounding reporting. These new guidelines are aimed squarely at those trust issues.
Advocating for guidelines in the POC advertising space “is an industry priority and an opportunity to advance the point-of-care marketing channel as it continues to grow at an accelerated pace,” stated Mike Collette, PoC3 co-chair, in a statement posted to the group’s website on Monday.
With the potential of waiting room screens so high it is important that the companies put this to bed and get back to providing marketers with location-specific messaging services.
Other stories from MM&M:
- A poet challenges medical marketers to speak the language of those it seeks to heal
- Headset and mobile app treat depression without a pill
- How companies are supporting the mental health of their employees