Klick Health



Read More

Point of Care advertising has taken a bit of a hit over the past years with some trust issues surrounding reporting. These new guidelines are aimed squarely at those trust issues.

Advocating for guidelines in the POC advertising space “is an industry priority and an opportunity to advance the point-of-care marketing channel as it continues to grow at an accelerated pace,” stated Mike Collette, PoC3 co-chair, in a statement posted to the group’s website on Monday.

With the potential of waiting room screens so high it is important that the companies put this to bed and get back to providing marketers with location-specific messaging services.


Other stories from MM&M:



More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.