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Pharma digital marketing shows substantial improvements

Senior Director, Social Media

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One of the only reports on the market that tracks actual outcomes is the comScore Pharma Marketing series. The results from this sixth year show substantial improvement over previous years.

The core insight in these reports are the measurement of prescription lift that is shown in conjunction with the visiting of a branded pharmaceutical website. Now, purists (myself among them) will cry “correlation is not causation” which is true, but that’s not the whole story because it is a prerequisite. Edward Tufte said it best with his version: “Correlation is not causation but it sure is a hint.”

If you’re impatient (and know what TL;DR means) then here is the core data:

comscore-pharma-results

comScore findings showing lift associated with branded pharma site visits

Other interesting and important findings in the report:

Paid search lift in other site visits - comScore

Paid search lift in other site visits – comScore

Request your own copy of the report. These reports are always chock full of comScore data such as device usage, time on site, time of day, and much more—definitely worth the download.

More About the Author

Brad Einarsen

Brad is Klick's Senior Director leading the social practice. His group ensures that clients get the best bang for their buck on the social platforms.

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