Klick Health

MEDICAL ADS IN LIFESTYLE MEDIA PACK A BIGGER PUNCH

Editor

in
Read More

Condé Nast, publisher of diverse lifestyle content such as Vogue, The New Yorker, bon appétit, and Wired, wants pharma marketers to know that their properties are open for business for pharma ads. To this end they commissioned a study of health ads in medical properties and used neuro-marketing tests to compare them to the same ads in lifestyle properties.

Unsurprisingly, they found that the lifestyle properties resulted in more emotional intensity and engagement:

 

condenast-ads-600

 

Link goes to Fierce Pharma – credit to them for highlighting the story.

 

Condé Nast

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.