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GOOGLE WANTS A GOOD AD EXPERIENCE

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Google, the largest digital ad platform in the world, is paying attention to which ads are most disruptive to users. And if Google is paying attention then advertisers need to pay attention.

thinkwithgoogle-badads-600

 

Site owners (not advertisers) can run Google’s Ad Experience Report to see how their site scores. It will be interesting to see if this becomes a differentiator for publishers and if they release their scores from the tool.

 

Think with Google

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