Google was testing two new display ad types last week: 3D interactive and live YouTube videos in ad units.
If these are rolled out they could make for more immediate and immersive experiences. Pharma might like the YouTube tie in if live events such as conference talks or patient panels gain more traction.
In other Google news, a test in SEM ads shows website views in an extension:
This popularity metric could be useful for active sites as it shows the “social proof” of other users’ actions.