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FDA draft guidance on ISI in space-limited channels

Senior Director, Social Media

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The FDA has released a new draft guidance: Internet/Social Media Platforms with Character Space Limitations—Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices (“FDA Guidance”). Klick Health has crafted a POV on what this means for healthcare marketers in the US.

In this POV we look at the draft guidance and cover:

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This is one of two draft guidances that the FDA released yesterday. See also FDA draft guidance on correcting misinformation.

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Brad Einarsen

Brad is Klick's Senior Director leading the social practice. His group ensures that clients get the best bang for their buck on the social platforms.

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