People love to fear “big data” and, as we’ve shown time and time again, the numbers you get from studies depend on how you ask the questions. Ad executives from various companies and industry groups are speaking at a privacy meeting in the wake of the NSA surveillance scandal.
“A lot of our challenge is about communication. ‘Your data is being protected and used responsibly’ is hardly a catchy headline. ‘They’re spying on you’ is a better headline. There is confusion between the collection and storage of data and what happens in advertising. Consumers just presume their personal data is being collected by everyone that is collecting data. We’re immediately on the defensive.”
In this area, more education is better. We need to separate online advertising from scams and illegal activities much in the same way the industry changed in the late 1800’s.