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Advertisers and top tech companies have joined forces to tackle harmful content on the platforms that have proven valuable creating the Global Alliance For Responsible Media. This group has the advantage of including both sides of the issue so there might be less unproductive finger-pointing.

Members include:

“If we can harness the talents on all three platforms to improve AI identification, we could create an Amber Alert-type system,” Montgomery said. “If something like the New Zealand shooting were to happen again, everyone would identify it immediately and block it.”


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