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FTC wants media to be wary of ads


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The FTC has alerted 75 media companies that they need to be vigilant for weight-loss ads that are known to be false. This seems to be part of the “Gut Check” program launched by the agency.

“Operation Failed Resolution,” which comes as the diet season hits full stride, specifically targeted four companies that the agency accused of peddling products using flawed studies and insufficient scientific evidence. Additionally, the agency said it was sending letters to 75 publishers, broadcasters, media groups and trade associations to “update them on how to spot bogus claims in weight loss ads and alert them to new resources on our web site to help them do that,” Jessica Rich, director of the FTC’s bureau of consumer protection, said at a news conference.

Source: AdAge

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