The release of Apple’s iOS6 in late September 2012 brought a number of significant advances and refinements to their mobile platform, including the introduction of their own Maps app, more sophisticated geofencing capabilities, and the debut of the Passbook app among about 200 other minor improvements. iOS6 has met wide adoption by iPhone, iPod touch, and iPad users, achieving installation in over 60% of devices by mid-October 2012.
Sample Rellyant Passbook Card
Our Klick Labs team has created a sample Passbook Copay card that you can install and play with on your phone. You’ll need to visit this page from your iPhone or from a Mac in order to install. If you’re on one of those platforms, tap or click below:
All of the new features are of interest to pharma marketers, particularly those who have made the leap and launched native iOS apps. In particular, we believe that Passbook represents a unique opportunity to provide a richer co-pay experience more deeply integrated into patients and caregivers’ lives while maintaining strict compliance with regulatory concerns.
Klick Health POV
Download our free POV on Apple Passbook for Pharma Copay. Topics covered:
- Ease of Development
- Ease of Installation
- Live Updates
- Geolocation to Pharmacies