Klick Health

Apple Passbook for Copay

Managing Director

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Apple Passbook

The release of Apple’s iOS6 in late September 2012 brought a number of significant advances and refinements to their mobile platform, including the introduction of their own Maps app, more sophisticated geofencing capabilities, and the debut of the Passbook app among about 200 other minor improvements. iOS6 has met wide adoption by iPhone, iPod touch, and iPad users, achieving installation in over 60% of devices by mid-October 2012.

Sample Rellyant Passbook Card

Our Klick Labs team has created a sample Passbook Copay card that you can install and play with on your phone. You’ll need to visit this page from your iPhone or from a Mac in order to install. If you’re on one of those platforms, tap or click below:

Add to Passbook button

Add the Rellyant Passbook card to your iPhone or iPod touch

All of the new features are of interest to pharma marketers, particularly those who have made the leap and launched native iOS apps. In particular, we believe that Passbook represents a unique opportunity to provide a richer co-pay experience more deeply integrated into patients and caregivers’ lives while maintaining strict compliance with regulatory concerns.

Klick Health POV

Download our free POV on Apple Passbook for Pharma Copay. Topics covered:

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More About the Author

Jay Goldman

Jay and his team at Klick's Sensei Labs are reinventing the technology of management by helping companies execute and evolve faster with SenseiOS, the enterprise operating system for hyper-growth companies. Jay is also the co-author of the New York Times Bestseller THE DECODED COMPANY: Know Your Talent Better Than You Know Your Customers (Portfolio/Penguin), which reveals how industry-leading companies are decoding employee work data to personalize, simplify, and enhance the user experience.

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