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Physicians prefer email to reps, and are looking at social

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A report from HealthLink Dimensions looks at how physicians prefer to receive information from Pharmaceutical manufacturers and email wins hands down:

The email preference isn’t new, and it’s growing. Previous studies have pegged it at 66% in 2014 and 65% in 2013.

Social

The most surprising finding in the report has to be the interest in social media for communications with pharma and medtech companies:

This result showing intent means that pharma marketers have an opportunity to get in front of their professional audience and provide the accounts and content required for useful professional conversations on social.

What Topics?

The topics that physicians want from pharma are pretty consistent with other research:

hld-content

Image modified from report

The focus on CME is consistent (and we assume they want credit-enabled offerings -Ed.) as is patient education materials. In fact the top three topics are all education-related.

The report also includes two other topics:

Source: HealthLink Dimensions

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