For a long time LinkedIn has flown under the radar of healthcare brand marketers. Sure, the corporate communications and human resources groups were using it, but brand marketers kept hearing that doctors were not on the channel. This is still somewhat true, but, as is often the case, the truth is more nuanced than the sound bite.
Inside this Klick POV:
- Using LinkedIn for hiring
- Using LinkedIn for marketing
- Advertising options on LinkedIn
Download this POV to see what we found when we peeked behind the curtain and looked at physician specialties on LinkedIn.