We know that there were 2.3 trillion (with a “T”) SMS messages send in the US in 2012 according to the CTIA, and some of the traffic is about health. In fact there are a few, mostly public health, programs using SMS and this white paper provides case studies of them.
- NYC department of health’s QuitNowTXT campaign found that their program allowed twice as many smokers to quit completely
- Likewise the National Cancer Institute’s SmokefreeTXT campaign got a similar 2x quit rate for teens on their program (6% from 3%)
- The California department of Public Health held a flu vaccine campaign and found that 33% of participants got vaccinated that week and 30% were planning on getting it
- The Howard Brown Health Center offered text reminders for AIDS patients with documented poor adherence, they found the messages “significantly improved” patients’ adherence and 95% of the patients said they helped
- The University of Maryland ran a study using SMS to send health tips and reminders to parents and 73% of the parents took the recommended actions all or most of the time
Two of the studies in the white paper also showed the satisfaction of participants and these studies had 81% and 86% of their participants say they would sign up again.
Source: Mobile Commons Whitepaper