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Mobile moments key to keeping relevant

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When it comes to mobile experiences, consumers are quickly moving to an expectation of mobile support rather than an appreciation of it:

Mobile support is no longer an enhancement, it’s “table-stakes.” Jennifer Wise, analyst at Forrester Research, was talking at SM2 said:

“Brands and marketers need to realize that customers are looking for a high quality experience, and that all interactions they have with your brand are part of it,” … “It’s more than a shift to time spent on mobile; this perpetual connectedness has led to a shift in customers’ thinking.”

Some of the examples from her talk were health-related, but the industry has a lot of work to do to approach the leaders:

forrester-PP-400

In related news, Fierce Mobile Healthcare reports that pharma sites are not keeping pace with the mobile usage of HCPs.

Source: Mobile Commerce Daily

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