A white paper on SMS and MMS mobile communications options shows some interesting similarities and differences between the options.
Short Message Service (SMS)
- 98% open rate for SMS messages
- 8x more engaging for customers
- 10x higher redemption rate for coupons on SMS
- 50% of US consumers make a purchase after getting a branded SMS
Multimedia Message Service (MMS)
- 15% average click through rate
- 20% higher opt-ins over SMS
- 8x more likely to share MMS material on social networks
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