Feeding into the Google Mobile-geddon frenzy is the search giant's announcement that mobile now accounts for more than half of its search volume in nine countries, including the US and Canada.
Google’s new mobile ad formats are built to stand out in search results at the top of the page. That placement cuts down on the amount of time people spend scrolling through their phones, and the ads pull in data like hotel bookings to make sure information is relevant. Google’s targeting three types of advertisers: hotel brands, automakers and retailers.
The implications for healthcare marketers are clear, the 50% of brand sites that aren’t optimized for mobile need to get with the times.