Klick Health

Google mobile searches now surpass 50%

Editor

in
Read More

Feeding into the Google Mobile-geddon frenzy is the search giant's announcement that mobile now accounts for more than half of its search volume in nine countries, including the US and Canada.

Google’s new mobile ad formats are built to stand out in search results at the top of the page. That placement cuts down on the amount of time people spend scrolling through their phones, and the ads pull in data like hotel bookings to make sure information is relevant. Google’s targeting three types of advertisers: hotel brands, automakers and retailers.

adweek-mobile-google

The implications for healthcare marketers are clear, the 50% of brand sites that aren’t optimized for mobile need to get with the times.

Source: AdWeek

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.