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ePocrates 2013 mobile trends report

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A newly-released report from ePocrates shows how healthcare professionals are using mobile in 2013 and looks to what 2014 will bring. The findings show that HCPs are continuing to embrace mobile technologies:

By next year, 9 in 10 healthcare providers will use smartphones, and nearly as many will have adopted tablets. Almost half of all respondents are “digital omnivores,” defined as clinicians who utilize a tablet, smartphone and laptop/desktop computer routinely in a professional capacity.

The report describes the “digital omnivore” as a HCP that uses the three most common devices, and the expected penetration of these devices in 2014:

The digital omnivores by specialty are:

epocrates-omnivore

This report shows the continued importance of the mobile channel for the professional audience.

Source: ePocrates White Paper

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