As more smart tech invades the dashboard of your car, the opportunities for using that space for marketing messages also increases. This short case study from Koupon Media contains some smartcar stats:
- 75% of new cars will have internet connectivity by 2020
- 72 minutes of the day is spent in the car (for active drivers)
- 250 million connected cars on the road
This is a market that has been slow to materialize but is now becoming a reality as digital screens replace large areas of the average car’s dashboard.
Source: Koupon Media