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78% of mobile phone owners have checked device by 1 hour


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Mobile users in developed markets use their devices almost as early as emerging markets. After an hour of being awake 78% have checked their phone. In emerging markets that number jumps to 93%.


The top three tasks users performed on their phones were:

The phone is still a communication device, but it has migrated from voice to digital media. Marketers are well advised to look at their mobile and social media activity and see what times of day are most active.

Other stories from eMarketer:

Source: eMarketer

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