Klick Health

WANT TO KNOW IF YOUR COMPANY IS CUTTING EDGE FOR DIGITAL HEALTH?

Editor

in
Read More

Rock Health and ZS Associates created a handy chart to show pharma companies if they are "fast followers" or "first movers" in digital therapeutics (if you're not on the chart presumably your firm is a laggard -Ed.).

rockhealth-pharma-readiness-600

 

Eddie Martucci, CEO & Co-founder of digital therapeutic company Akili Interactive summed it up well:

Today, patients have a limited—if any—relationship with the companies that make and distribute their medicine. The benefit of digital health is we have a chance, through data, to deeply engage with our patients—to listen to them, and take cues from them. This is a philosophy that almost cuts against what the current medication industry has been able to do. But digital is a new modality, and there is no well-oiled machine on how to prescribe and follow-up with a software-based medication.

 

ZS Associates & Rock Health

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.