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The FDA exempts “general wellness” devices and apps

Senior Director, Social Media

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The FDA released a draft guidance titled “General Wellness: Policy for Low Risk Devices” to exempt common consumer devices from its regulatory oversight. With over 41 new wearable devices launched at this year’s Consumer Electronics Show (CES) there may be a very good reason the FDA is backing away from these products:

CDRH does not intend to examine low risk general wellness products to determine whether they are devices within the meaning of the FD&C Act or, if they are devices, whether they comply with the premarket review and post-market regulatory requirements for devices under the FD&C Act…

The FDA is saying that the majority of general wellness devices do not require its oversight, and that it will not be specifically examining new devices. Manufacturers will be expected to self-report if their devices or mobile medical apps are considered medical devices under the FDA guidelines. This is a welcome development for healthcare marketers because mobile medical applications are considered devices and so they will fall under this draft guidance.


There are two overall criteria that a device or app needs to fall into to be considered a “general wellness” product:

  1. The product needs to be only used for general wellness. An app that helps diabetics manage their calorie intake would be considered “general wellness,” but one that also tracks glucose values from a device would not. Note that this does not automatically mean that the manufacturer needs to acquire 510(k) certification, just that it’s not automatically exempt.
  2. The product presents a very low risk to the user. A heart-rate sensor used for casual exercise would likely fall into the “general wellness” category but a heart-rate sensor used to determine an irregular heartbeat would definitely not fall into the category.

Any claims need to be made softly to ensure a device or app remains in the “general wellness” category. Use of the words “may help” should be used rather than “will help.” An example from the guidance document is fairly typical for an app that would fall into the category:

Software Product Y tracks your caloric intake and helps you manage a healthy eating plan to maintain a healthy weight and balanced diet. Healthy weight and balanced diet may help living well with high blood pressure and type 2 diabetes.

To determine if your mobile medical app or device is part of the general wellness exemption, follow our flowchart based on the FDA guidance document:

The process flow for determining if your device or app is classified as "general wellness"

The process flow for determining if your device or app is classified as “general wellness”


The guidance itself carefully defines all the terms used but healthcare marketers can now build their “general wellness” apps without the threat of FDA 510(k) certification hanging over their heads.

Examples of potential apps provided in the guidance:

Healthcare marketers should look at old projects that were rejected in case any of them might now enjoy a level of regulatory certainty that did not exist before.

You can also FDA General Wellness POV (1.0) for internal use.
Download the Klick Health POV

More About the Author

Brad Einarsen

Brad is Klick's Senior Director leading the social practice. His group ensures that clients get the best bang for their buck on the social platforms.

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