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Texting or apps for medication adherence?


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Adherence can be improved by reminding patients to take their medication, but if the system is too persistent then it can lead to "reminder fatigue" according to Partners HealthCare's Joseph Kvedar.

However, Kvedar says, there are some challenges to using both, such as regulatory requirements and patient engagement hurdles. As an example, he cites a 30 percent drop off in patients opting in for text messages and fatigue by users in paying attention to messaging. “Mobile apps overcome most of these problems,” he writes, but are not a panacea.

For marketers it reminds us that patients won’t tolerate excessive messaging around adherence. When designing a reminder program put the patient in charge and provide mechanisms to increase or decrease alerts to avoid a full abandonment of the solution.

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Source: Fierce Healthcare

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