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Target to launch digital health section in 500 stores


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Digital health is moving beyond websites and pharmacy chains with Target's announcement that it will be selling devices in 500 of its stores. Details are sketchy but one device that will be sold in the stores is Quell, an FDA-cleared wearable for treating chronic pain.

“To further meet the health and wellness needs of our guests, Target is excited to offer connected health devices in select stores and at Target.com, including Quell products, starting in spring 2016,” Mark P. Jones, a buyer at Target Health and Wellness, said in a statement issued by Neurometrix. Target declined to comment further to MobiHealthNews.

This isn’t the first time a large retailer has opened up space in its physical stores for mHealth devices, but it may be an indication that Target thinks the market is maturing to the point where the devices can provide a return.

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Source: MobiHealthNews

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