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Synergy calls on “Poop Troop” to raise awareness of constipation

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Synergy Pharmaceuticals is making a keyboard of poop emojis available for download to help further the conversation about poop.

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“Many people with CIC feel embarrassed or uncomfortable talking about their symptoms with those closest to them, so they often suffer in silence,” said Julie Holcombe, senior director of marketing at Synergy.

The success of this campaign will likely rest with its media spend to ensure that the right people get the emojis.

Source: BioPharma Dive

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