The folks at Infegy created a social listening deck on smartwatches and fitness bands to see which got the most mentions and how the topics compared. First they looked at the market and quoted some data from IDC:
Looking at who was speaking about smartwatches, the report shows that the older crowd dominates. This might be because they have more disposable income and are interested in health:
When comparing what topics dominated the smartwatch and fitness band conversations Infegy found that both center on health but that smartwatches have a more varied conversation set:
This report shows that topic domains with a lot of conversation can be sub-divided fairly finely. Marketers who serve patients with common conditions can certainly do similar reports but those who serve patients with rare diseases sometimes need to go for a more qualitative approach.