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Smartwatches slow on uptake – price top complaint

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Approximately 3% of the US population now owns a smartwatch, and most of them have been purchased in 2015. Apple is the dominant brand in the public's mind with the Android players a distant second. When asked if they associate brands with smartwatches, consumers said:

The devices are still in the “early adopter” phase and their relatively high prices are keeping some consumers away. Reasons for not buying were:

kantar-smartwatch-reasons

Image from Kantar source post

Source: Digital Trends

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