Klick Health

Qualitative findings on Fitbit usage


Read More

The folks at User Testing took a look at the Fitbit device, app, and website to find the holes in the user experience. The "study" was of five users over one week, so certainly not compelling evidence for investment but enough to find the usability issues for new users with the device.

The main effects on behavior were:

“One thing that motivated me was being able to cheer my friends on as well as seeing them cheer me on.” – Female test participant, 53, United States

The user experience failed in a few places as well:

One of the main findings in this tiny study isn’t the results for the Fitbit but rather it serves as a reminder that even small usability tests are worthwhile for digital experiences. Do your customers a favor and say yes when your usability professionals ask for some time to test the designs.

Source: User Testing

More About the Author

Klick Wire

This is the Klick Wire blog account. Here you will find archived versions of all your favorite Klick Wire stories. To get these stories delivered to your inbox every week, use the sign up form at the bottom of this page.

More from this author

Go from news to action. Klick Wire

Weekly Digital Health Newsletter

Sign up for the Klick Wire

Klick Health will NEVER spam you. Read our privacy policy

Thank you! You're now signed up to get the Klick Wire every week - news from the world of digital health marketing.

Sorry there seems to be a problem. Please try again later.