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Qualitative findings on Fitbit usage

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The folks at User Testing took a look at the Fitbit device, app, and website to find the holes in the user experience. The "study" was of five users over one week, so certainly not compelling evidence for investment but enough to find the usability issues for new users with the device.

The main effects on behavior were:

“One thing that motivated me was being able to cheer my friends on as well as seeing them cheer me on.” – Female test participant, 53, United States

The user experience failed in a few places as well:

One of the main findings in this tiny study isn’t the results for the Fitbit but rather it serves as a reminder that even small usability tests are worthwhile for digital experiences. Do your customers a favor and say yes when your usability professionals ask for some time to test the designs.

Source: User Testing

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