The folks at User Testing took a look at the Fitbit device, app, and website to find the holes in the user experience. The "study" was of five users over one week, so certainly not compelling evidence for investment but enough to find the usability issues for new users with the device.
The main effects on behavior were:
- The device did have an effect on the test subjects’ activity levels and they felt motivated to increase their activity levels
- The calories burned progress meter was the number one influencer
- The ability to socialize the results with friends was a driver for “some” users (some out of five could be two to four we guess -Ed.)
“One thing that motivated me was being able to cheer my friends on as well as seeing them cheer me on.” – Female test participant, 53, United States
The user experience failed in a few places as well:
- It was not obvious how the Fitbit calculated calories burned, some insight into that calculation would have allowed users to put more trust in the results
- Features were often hidden, a common problem for devices with simple user interfaces, so a tutorial would have been preferred by some users
One of the main findings in this tiny study isn’t the results for the Fitbit but rather it serves as a reminder that even small usability tests are worthwhile for digital experiences. Do your customers a favor and say yes when your usability professionals ask for some time to test the designs.
Source: User Testing