This story highlights how traditional pharma is looking to digital technologies to improve the bottom line. Novartis is highlighted as running with three advanced-technology projects:
- Pills and inhalers with sensors to help patients with adherence, these technologies typically need a smartphone app to work well
- Clinical tests that use Microsoft’s Kinect to track walking speed and balance in people with MS
- Google contact lenses that can read diabetics’ blood-sugar levels from their tears
All of these technologies need screens to work and where there are screens there is the potential for digital marketers to make a difference by crafting content for them.
Source: Fierce Medical Devices