A study conducted in 2014 was recently published in the Journal of Educational Evaluation for Health Professionals that looked at how Internal Medicine and Emergency Medicine residents used their smartphones when in hospital. In terms of medical apps, the number the residents broke down like this:
- 74.3%: 1-10
- 16.0%: 11-20
- 9.2%: 21+
In terms of types of apps, those broke down as:
- 37.1%: medical calculators or scoring systems
- 32.0%: disease diagnosis and management
- 15.4%: electronic medical records
This is an interesting finding because it suggests that medical residents are looking for quicker forms of medical confirmation and information, rather than multimedia formats that may be more time consuming to process during clinic.
These insights are important for any healthcare marketers looking to provide relevant apps to their professional audience.
Other stories from iMedicalApps:
- While half of Americans use a health app, just over a third wouldn’t pay for one (so two-thirds would -Ed.)
- Review of Ward Round, an app that brings gamification to medical education