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Health payors / insurers look to mobile & social

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Health payors and insurers are showing a lot of interest in mobile and social startups as they try and gain competitive advantage through better health in their subscriber populations and lower costs. These companies are well aware that public health aligns nicely with their mandates and their investment habits reflect this.

Healthcare marketers take note, these companies would love nothing better than to compete with existing therapies by reducing the population that needs them. The channel that can still provide value here is linkage between patient support programs and these global wellness offerings. Being seen as a partner rather than an adversary should make your therapies more attractive to these payors.

Other news from MobiHealthNews:

Source: MobiHealthNews

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