Aetna's new Attain program combines the Apple Watch and a custom movement-tracking app to allow the insurer to reward members who engage in more healthy activities. Tying rewards to a healthy living program might be a winning combination for the insurer.
“From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise by keeping up with their kids — we designed Attain for everyone,” Dr. Alan Lotvin, EVP of transformation for CVS Health, said in a statement. “We understand that you don’t need to be a personal trainer or work out several hours a day to be healthier. We’re designing Attain to be personalized and clinically relevant to where each individual is in their health journey. This is an ambitious challenge, and we will adapt and improve over time to create the best experience for our members.”
This program is planned to launch in the spring and is similar to programs in the auto insurance industry except those actually provide a discount on insurance rates. The rewards for this program will be points and it remains to be seen if they will have significant value for members.
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