This report was first released in January, but has been updated for June and contains five case studies that show text messaging:
- Doubles smoking quit rates: among heavy smokers 53% successfully quit (in a 6-week period) when they got text message support compared to 25% in the control group.
- Increases access to the population: 2x more text messages from lower income households, more text messages from Hispanics and African Americans than the population as a whole.
- Promotes action: 33% of people who looked up a vaccination center by texting their zip code got vaccinated that week.
- Encourages compliance: “We’ve had some patients whose viral loads have dropped to undetectable since they started getting daily reminders to take their medicine.”
- Changes behavior: 84% of parents who were sent informative tips for childcare said they would participate again, and 94% maintained efforts to improve their childrens’ health.
This report remains one of the key tools to use when you want to prove that text messaging works for health.
In related news, MobiHealthNews reports Users more likely to abstain from smoking using Text2Quit than an educational website.
Source: Mobile Commons