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Consumers want more digital integration from their health insurers

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Consumers in the US want their health insurers to be more customer-centric and communicate to them like other industries. For one thing, they want their insurance information in one place and easily accessible (1=least, 5=most important):

mobihealthnews-insurers

Image scaled from MobiHealthNews story

Technology “savviness” is a sticking point for US consumers:

“Technology savvy people consistently rate the healthcare industry’s customer service as worse against many other industries – twice as often as those who consider themselves less tech savvy,” the report said. “The most dramatic survey result shows that 71% of tech savvy respondents rate online shopping customer service as better than that of health plans and 64% of the same group rate customer service provided by the travel industry more favorably than health plans.”

Other stories from MobiHealthNews:

Source: MobiHealthNews

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