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11% use wearable now, 57.1% would to get lower premiums


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A new study by consulting firm, Technology Advice, shows that mobile health devices and apps have a long way to go before they saturate the market, but only if industry provides the right incentives.

Currently, adoption is low:


But, with the right incentives:


One of the more surprising findings in the study was that there was only a 2% difference in patients’ willingness to use free apps based on whether they were suggested by a physician or an insurance company. The lack of meaningful gap is interesting because it implies that there is less of a trust barrier to using apps provided by insurers then previously thought.

Less surprising was the age breakdown of those who would be willing to use an app provided by their physician:


Source: Technology Advice Study

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