Klick is a Web Approved Partner with Veeva, the makers of iRep, and we build a lot of interactive visual aids (IVAs) for our clients to help facilitate the conversation between the Rep and the physician. In doing all these projects we have developed some techniques that can help the brand manager set up the field force for success.
This short POV talks about how to create IVAs (also called interactive sales aids, ISAs) that will enhance the conversations taking place using data-driven insights. Essentially, the idea is to leverage past interactions to maximize the conversation, especially beneficial in time-sensitive situations. We call these “Dynamic Conversations.”
Inside you will find:
- Creating Rep-enabled efficiencies
- Driving dynamic conversations with insights
- MRL considerations